The execution of this transaction, as approved by competition commission and other relevant authorities, is one of the single largest private sector Foreign Direct Investment (FDI) in Pakistan in recent years, amounting to a total investment of USD 450 million (430 million Euros).
FrieslandCampina and Engro Foods expect to take advantage of the conversion of the market from loose to packaged dairy consumption, which is expected to accelerate in the near future as a result of the growing middle income class, a desire for higher quality milk as well as the increasing urbanisation. As part of Business Group FrieslandCampina Consumer Products Asia, Engro Foods will continue to operate under its own name.
Following the completion of the acquisition, Hans Laarakker will be appointed CEO ad interim. He will replace Babur Sultan, who has decided to leave the company after spending a decade in senior leadership roles within the Company since its inception. As Vice President M&A and Business Development, Laarakker was closely involved in the preliminary phase of the acquisition. Hans Laarakker was Managing Director of FrieslandCampina Malaysia (Dutch Lady Malaysia) and also responsible for FrieslandCampina Singapore, Hong Kong and China from the year 2006 until 2010. He joined FrieslandCampina in 2003.
Roelof Joosten, CEO Royal FrieslandCampina N.V. said: “The cooperation with Engro Foods will accelerate FrieslandCampina’s route2020 strategy. Through this well organised and highly successful company we will obtain a significant presence in the Pakistani dairy market in which a growing middle class is buying more processed milk. Engro Foods offers us a basis on which we can build further. This acquisition will contribute to the value creation for our member farmers. Also we look forward to contribute to Pakistan’s agricultural sector through knowledge transfer based on our established dairy development programme.”
With a track record of success spanning over a decade, Engro Foods has played pivotal role in offering Pakistani consumers hygienic and affordable solution in the drinking milk and specialised tea creamer segment through its flagship brands Olper’s and Tarang.
Commenting on the significance of the occasion – Chairman Engro Corporation – Hussain Dawood said: "This is a defining moment for Pakistan. It is a validation of Pakistan as an investment friendly environment and adds significant value to brand Pakistan. Our group has a history of bringing FDI to Pakistan through joint ventures. This momentous partnership signifies our continued contribution to our nation's economic prosperity and a healthier younger generation".
For additional information please visit www.frieslandcampina.com.