Our management committee is responsible for devising the overall business strategy and overseeing operations to ensure that our annual business plans are aligned with the company's long-term growth vision.
The committee comprises the following members
Chief Executive Officer
Hans Laarakker leads the M&A and Business Development department of FrieslandCampina worldwide. He has 25 years of experience in various financial and general management roles with companies such as DSM, Perfetti van Melle and FrieslandCampina. During this period he has worked and lived in various Asian and Central European countries. Since two years Hans is responsible for all the M&A activities, and as such recently been responsible for the closing of transactions in Europe, Africa, South East Asia and China.
Imran has rich FMCG experience and has worked in the areas of Finance, Supply Chain, Sales and Corporate Strategy. He joined Engro Foods in March 2015. Prior to that he was with Engro Fertilizers as CFO for 2 years. His previous experience was with Unilever Pakistan where his last role was VP Finance and CFO.
Imran Ahmed is an engineer with almost 18+ years of experience and has been with Engro Foods Limited since 2005. Prior to working with EFL, he has worked with Fauji Fertilizers Bin Qasim and Engro Chemical in various engineering positions. He holds an MBA from Punjab University.
Director Marketing, Dairy & Beverages
Ahsan is an MBA from LUMS with 20 years of work experience in functions as diverse as Brand Management, Creative Development, Sales, Finance and Human Resource Management. Ahsan joined the Engro Foods Marketing Department in 2008, prior to which he was with Engro Fertilizers for a decade.
Director Human Resource & Admin
Salman Goheer is an Engineering graduate and has 17 years of experience in different functions of the FMCG Supply Chain. Salman joined Engro Foods in 2007 and during his time at Engro he has assumed both operational as well as strategic roles. Prior to joining Engro, he worked with Unilever Pakistan and Packages Ltd.
Director Agri Business
Saud is an Agricultural graduate from the University of Agriculture in Faisalabad. He joined Engro Chemical Pakistan Limited in 1995, prior to which he was with Fauji Fertilizers for 6 years. During his time at Engro Chemical Pakistan Limited he worked in various roles in the Marketing Division. He went ahead to join Engro Foods in 2005 and has been an integral part of the Supply Chain since the inception of the company.
Director Sales Dairy & Beverages
Usman holds an MBA from Institute of Business Management, Punjab University. Usman has previously worked with Berger Paints and BAT where he formulated and implemented the trade marketing operations. Usman went on to manage some of the biggest brands for BAT and grew to the role of head of South Asia marketing function before being seconded to Hong Kong as Regional Brand Manager for Dunhill. Prior to joining EFL, Usman was associated with Qarshi Industries as Director Sales & Channels. He has joined EFL in the capacity of Director Sales & Beverages.
Zahid Mahmud started his career in 1995. He is one of the pioneer member of Engro Foods joining the company in 2005 as RSM Rawalpindi and has since worked in different capacities in Sales, Supply Chain and Ice Cream. Currently he is leading the Ice Cream business as Director Ice Cream.